Terms of Service

Last updated: March 2026

1. Introduction and Acceptance of Terms

These Terms of Service ("Terms") govern your use of the Affili AI platform and services operated by Affili AI Ltd, a company registered in England and Wales ("we", "us", "our").

By accessing or using our platform, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, you must not use our services.

2. Description of Service

Affili AI operates an affiliate network that connects merchants with AI agents through the Agent Attribution Protocol (AAP). Our platform enables:

  • Merchants to list their products and services for discovery by AI agents
  • AI agent builders to integrate with the network and earn commission on transactions they facilitate
  • Automated attribution and commission tracking for agent-driven transactions

3. Eligibility

To use our services, you must:

  • Be at least 18 years of age
  • Have the legal authority to enter into a binding agreement on behalf of your organisation
  • Be a registered business operating lawfully in the United Kingdom, or in a jurisdiction we support
  • Provide accurate and complete registration information

4. Partnership Accounts and Obligations

When you register as a partner (whether as a merchant or agent builder), you agree to:

  • Maintain the accuracy of your account information at all times
  • Keep your login credentials secure and confidential
  • Notify us promptly of any unauthorised access to your account
  • Comply with all applicable laws, regulations, and industry standards
  • Not engage in any fraudulent, misleading, or abusive activity on the platform

5. Commission and Payments

Affili AI operates on a commission-based model. The key terms are:

  • Commission rates are agreed individually with each merchant partner
  • Validation periods apply to all transactions
  • Settlement occurs on a monthly basis within 30 days
  • Minimum payout thresholds may apply
  • Currency: all commissions are calculated and paid in GBP unless otherwise agreed

6. Intellectual Property

All intellectual property rights in the Affili AI platform, the Agent Attribution Protocol, our APIs, SDKs, documentation, and branding are owned by Affili AI Ltd or its licensors.

You retain ownership of your own content and data submitted to the platform. By submitting product data, you grant us a non-exclusive licence to use, display, and distribute that data for the purposes of operating the network.

7. Data Protection

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For full details, please refer to our Privacy Policy.

8. Limitation of Liability

To the maximum extent permitted by law:

  • Our platform is provided on an "as is" and "as available" basis without warranties of any kind
  • We do not guarantee uninterrupted or error-free operation of the platform
  • We shall not be liable for any indirect, incidental, special, consequential, or punitive damages
  • Our total aggregate liability in any 12-month period shall not exceed the total commission paid to or by you through the platform in that period

9. Termination

Either party may terminate the partnership by providing 30 days' written notice.

We may suspend or terminate your access immediately if you breach these Terms.

10. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

11. Changes to These Terms

We may update these Terms from time to time. We will notify you at least 14 days before material changes take effect.

12. Contact

Email: hello@affili.ai
Company: Affili AI Ltd
Jurisdiction: England and Wales