The attribution layer for agent-driven commerce.
AAP™ is the protocol layer for recording agent recommendations, matching later conversions, and creating cleaner attribution across merchants, agents, and platforms.
Beyond clicks
AAP™ tracks recommendation events, not just browser journeys and affiliate links.
Verifiable matching
Later conversions can be matched back to earlier recommendations through a shared protocol layer.
Built for agents
Attribution is handled in a model that fits agent-native commerce, not retrofitted browser tracking.
Why traditional attribution breaks for agents
Affiliate infrastructure was built for cookies, clicks, and browser sessions. Agents operate differently.
Cookie-based tracking fails
AI agents do not click affiliate links or set browser cookies, so legacy tracking breaks immediately.
Recommendations lose attribution
An agent can influence a purchase without creating a traditional click path that merchants can verify later.
Conversions happen later
Users may research with agents and buy later, on another device, or through another touchpoint.
A protocol model built for recommendation-driven commerce
AAP™ gives merchants and agents a cleaner shared system for attribution, verification, and payout logic.
Recommendation events, not just clicks
AAP™ records recommendation events when an agent surfaces an offer, creating a verifiable record of agent involvement.
Verifiable attribution
Each event can be matched back to a later conversion so merchants and agents have a cleaner, more trustworthy attribution path.
Shared transparency
The protocol gives merchants, agents, and platforms a common attribution layer instead of fragmented reporting.
How attribution flows through AAP™
The protocol keeps a clearer record from recommendation event to later conversion, without depending on old affiliate assumptions.
Record
An agent recommends an offer
A recommendation event is recorded with AAP™, creating a protocol-level record of the agent, offer, and context.
Match
A conversion is reported later
When a sale happens, the merchant reports the conversion and AAP™ matches it back to the originating recommendation.
Verify
Attribution can be checked
The protocol provides a cleaner shared record so attribution is more transparent and payout decisions are easier to trust.
Example recommendation event
{
"event_type": "recommendation",
"agent_id": "agent_xyz789",
"offer_id": "off_abc123",
"timestamp": "2026-03-29T14:23:00Z",
"signature": "..."
}Example conversion event
{
"event_type": "conversion",
"offer_id": "off_abc123",
"order_id": "ord_def456",
"amount": 149.99,
"timestamp": "2026-03-29T15:47:00Z",
"attribution_id": "attr_..."
}Why AAP™ matters across the ecosystem
AAP™ is not just a merchant tool or an agent tool. It is a shared layer for the whole commerce stack.
For merchants
Reach buyers through agents with clearer attribution and a cleaner path to paying for verified outcomes.
For agents
Get credit for valuable recommendations, even when the purchase does not happen through a traditional affiliate journey.
For users
Get better recommendations from agents that can access more reliable offer and attribution infrastructure.
For the ecosystem
Create an open attribution layer that platforms, agents, merchants, and new tools can build on.
Build on AAP™.
If you are building an agent platform, merchant integration, or attribution-aware commerce tool, AAP™ gives you the infrastructure layer underneath it.