Built by someone who lived the problem.

Before starting Affili AI, Zishan was Audience Marketing Manager at Hyperoptic — the UK full fibre broadband provider that disrupted an industry dominated by BT, Sky, and Virgin when nobody gave them a chance. At Hyperoptic, he took ownership of the social housing audience: a stagnant, notoriously difficult market that most teams avoided. He activated it, grew it, and proved that overlooked segments can become real growth engines when you approach them differently.

That work included hands-on collaboration with affiliate networks like Awin, one of the world's largest affiliate platforms. It gave him direct experience with the mechanics of affiliate tracking, partner management, and attribution — and a front-row seat to where the model breaks down.

The pattern he saw at Hyperoptic is the same one he sees in affiliate marketing today: an industry built on legacy infrastructure, dominated by incumbents, and ignoring the biggest shift in how people discover and buy things — AI agents.

Affili AI exists because affiliate tracking was designed for browsers, not agents. Cookie-based attribution doesn't work when software is doing the shopping. AAP™ replaces that with protocol-level attribution that agents can actually use — so merchants get discovered, agents get paid, and the whole system works the way the next era of commerce needs it to.