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Thinking on agent-native commerce

The affiliate industry is being reshaped by AI. We're writing about what's changing, why it matters, and what comes next.

Protocol 29 March 2026 · 7 min read

Why Agent Attribution Needs an Open Standard

Closed attribution systems create walled gardens. An open protocol for agent attribution creates network effects. Here's why AAP is built as an open standard.

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Vision 22 March 2026 · 7 min read

Agent-Native Commerce: What Happens When AI Does the Shopping

AI agents are already recommending products, comparing prices, and guiding purchases. Agent-native commerce is the infrastructure that makes it work.

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Industry 15 March 2026 · 8 min read

Affiliate Marketing Wasn't Built for AI Agents — Here's Why That Matters

AI-referred traffic is up 527% year-over-year. The $17B affiliate industry is running on infrastructure that assumes a human with a browser. That's about to break.

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